Extended through November 4, 2023
Works Exhibited
About
This collective human experiment—public relations, marketing, advertising, whatever—leads to a complete replacement of any images we have inside us.
—Urs Fischer
Gagosian is pleased to announce a special exhibition by Urs Fischer featuring his sculpture Denominator (2020–22). The work will be installed at 433 North Camden Drive, opposite the gallery in Beverly Hills. Viewing hours are Tuesday through Saturday, 10am to 5:30pm.
Denominator takes the form of a 12-foot cube that displays a sequence of fragments from international television commercials in a shifting composition that spans the history of the medium from 1950 to today. Through the use of AI algorithms, the commercials have been deconstructed into individual shots, which are then grouped by theme or color and displayed in layered patterns and choreographed sequences. The result is a mesmeric demonstration of broadcast advertising’s capacity to penetrate human consciousness.
Along with other recent works of Fischer’s such as the digital sculpture CHAOƧ #501, Denominator forms part of an encyclopedic composition telling the story of humanity through the artifacts it leaves behind. Displayed on its own in Beverly Hills, the work assumes an iconic resonance, its multiple sources—from broadcast television to social media—constituting a dynamic archive of the visual models to which we now continually refer.
#UrsFischer
Urs Fischer: Wave
In this video, Urs Fischer elaborates on the creative process behind his public installation Wave, at Place Vendôme, Paris.
Now available
Gagosian Quarterly Winter 2022
The Winter 2022 issue of Gagosian Quarterly is now available, featuring Anna Weyant’s Two Eileens (2022) on its cover.
Urs Fischer: Denominator
Urs Fischer sits down with his friend the author and artist Eric Sanders to address the perfect viewer, the effects of marketing, and the limits of human understanding.
Urs Fischer: Lovers
The exhibition Urs Fischer: Lovers at Museo Jumex, Mexico City, brings together works from international public and private collections as well as from the artist’s own archive, alongside new pieces made especially for the exhibition. To mark this momentous twenty-year survey, the artist sits down with the exhibition’s curator, Francesco Bonami, to discuss the installation.
Awol Erizku and Urs Fischer: To Make That Next Move
On the eve of Awol Erizku’s exhibition in New York, he and Urs Fischer discuss what it means to be an image maker, the beauty of blurring genres, the fetishization of authorship, and their shared love for Los Angeles.
Bourse de Commerce
William Middleton traces the development of the new institution, examining the collaboration between the collector François Pinault and the architect Tadao Ando in revitalizing the historic space. Middleton also speaks with artists Tatiana Trouvé and Albert Oehlen about Pinault’s passion as a collector, and with the Bouroullec brothers, who created design features for the interiors and exteriors of the museum.
News
Visit
Gallery Weekend Los Angeles
Urs Fischer and Honor Titus
July 27–29, 2023
Various locations in Los Angeles
weekend.galleryplatform.la
Gagosian is participating in the third annual Gallery Weekend Los Angeles with two exhibitions. Honor Titus: Advantage In, on view at Gagosian, Beverly Hills, and Urs Fischer: Denominator, on view across the street at 433 North Camden Drive, will be open until 8pm on Thursday, July 27. The initiative is organized by Gallery Association Los Angeles and galleryplatform.la and includes more than one hundred of the city’s leading contemporary art galleries and museums.
Installation view, Honor Titus: Advantage In, Gagosian, Beverly Hills, July 20–September 1, 2023. Artwork © Honor Titus. Photo: Jeff McLane
