About
There are things that I’m constantly looking at that I feel should be elevated to greater status, almost to philosophical status or to a religious status. That’s why taking things out of context is a useful tool to an artist. It’s the concept of taking something that’s not subject matter and making it subject matter.
—Ed Ruscha
At the start of his artistic career, Ed Ruscha called himself an “abstract artist ... who deals with subject matter.” Abandoning academic connotations that came to be associated with Abstract Expressionism, he looked instead to tropes of advertising and brought words—as form, symbol, and material—to the forefront of painting. Working in diverse media with humor and wit, he oscillates between sign and substance, locating the sublime in landscapes both natural and artificial.
In 1956, Ruscha moved from Oklahoma City to Los Angeles, where he attended the Chouinard Art Institute. During his time in art school, he had been painting in the manner of Franz Kline and Willem de Kooning, and came across a reproduction of Jasper Johns’s Target with Four Faces (1955). Struck by Johns’s use of readymade images as supports for abstraction, Ruscha began to consider how he could employ graphics in order to expose painting’s dual identity as both object and illusion. For his first word painting, E.Ruscha (1959), he intentionally miscalculated the space it would take to write his first initial and surname on the canvas, inserting the last two letters, HA, above and indicating the “error” with an arrow. After graduation, Ruscha began to work for ad agencies, honing his skills in schematic design and considering questions of scale, abstraction, and viewpoint, which became integral to his painting and photography. He produced his first artist’s book, Twentysix Gasoline Stations—a series of deadpan photographs the artist took while driving on Route 66 from Los Angeles to Oklahoma City—in 1963. Ruscha since has gone on to create over a dozen artists’ books, including the 25-foot-long, accordion-folded Every Building on the Sunset Strip (1966) and his version of Kerouac's iconic On the Road (2009). Ruscha also paints trompe-l’oeil bound volumes and alters book spines and interiors with painted words: books in all forms pervade his investigations of language and the distribution of art and information.
Ruscha’s paintings of the 1960s explore the noise and the fluidity of language. With works such as OOF (1962–63)—which presents the exclamation in yellow block letters on a blue ground—it is nearly impossible to look at the painting without verbalizing the visual. Since his first exhibition with Gagosian in 1993, Ruscha has had twenty-one solo exhibitions with the gallery, including Custom-Built Intrigue: Drawings 1974–84 (2017), comprising a decade of reverse-stencil drawings of phrases rendered in pastel, dry pigment, and various edible substances, from spinach to carrot juice. The first retrospective of Ruscha’s drawings was held in 2004 at the Whitney Museum of American Art. Ruscha continues to influence contemporary artists worldwide, his formal experimentations and clever use of the American vernacular evolving in form and meaning as technology and internet platforms alter the essence of human communication. Ruscha represented the United States at the 51st Venice Biennale (2005) with Course of Empire, an installation of ten paintings. Inspired by nineteenth century American artist Thomas Cole’s famous painting cycle of the same name, the work alludes to the pitfalls surrounding modernist visions of progress. In 2018 Ruscha’s Course of Empire was presented concurrently with Cole’s at the National Gallery in London.
Photo: Leo Holub/Archives of American Art/Smithsonian Institution, Washington, DC
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Website
Donald Marron
Jacoba Urist profiles the legendary collector.
The Art History of Presidential Campaign Posters
Against the backdrop of the 2020 US presidential election, historian Hal Wert takes us through the artistic and political evolution of American campaign posters, from their origin in 1844 to the present. In an interview with Quarterly editor Gillian Jakab, Wert highlights an array of landmark posters and the artists who made them.
“Things Fall Apart”: Ed Ruscha’s Swiped Words
Lisa Turvey examines the range of effects conveyed by the blurred phrases in recent drawings by the artist, detailing the ways these words in motion evoke the experience of the current moment.
Artists’ Magazines
Gwen Allen recounts her discovery of cutting-edge artists’ magazines from the 1960s and 1970s and explores the roots and implications of these singular publications.
Eilshemius and Me: An Interview with Ed Ruscha
Ed Ruscha tells Viet-Nu Nguyen and Leta Grzan how he first encountered Louis Michel Eilshemius’s paintings, which of the artist’s aesthetic innovations captured his imagination, and how his own work relates to and differs from that of this “Neglected Marvel.”
The River Café Cookbook
London’s River Café, a culinary mecca perched on a bend in the River Thames, celebrated its thirtieth anniversary in 2018. To celebrate this milestone and the publication of her cookbook River Café London, cofounder Ruth Rogers sat down with Derek Blasberg to discuss the famed restaurant’s allure.
Now available
Gagosian Quarterly Fall 2019
The Fall 2019 issue of Gagosian Quarterly is now available, featuring a detail from Sinking (2019) by Nathaniel Mary Quinn on its cover.
Ed Ruscha: A Long Way from Oklahoma
In conjunction with his exhibition VERY at Louisiana Museum of Modern Art in Humlebæk, Denmark, Ed Ruscha sat down with Kasper Bech Dyg to discuss his work.
For Notre-Dame
An exhibition at Gagosian, Paris, is raising funds to aid in the reconstruction of the Cathédrale Notre-Dame de Paris following the devastating fire of April 2019. Gagosian directors Serena Cattaneo Adorno and Jean-Olivier Després spoke to Jennifer Knox White about the generous response of artists and others, and what the restoration of this iconic structure means across the world.
Veil and Vault
An exhibition at the Broad in Los Angeles prompts James Lawrence to examine how artists give shape and meaning to the passage of time, and how the passage of time shapes our evolving accounts of art.
Course of Empire
Ed Ruscha sat down with Tom McCarthy and Elizabeth Kornhauser, curator at the Metropolitan Museum of Art, to discuss the nineteenth-century artist Thomas Cole, whose Course of Empire paintings inspired a series of works by Ruscha more than a century later.
Gagosian Quarterly Winter 2018
The Winter 2018 issue of Gagosian Quarterly is now available. Our cover this issue comes from High Times, a new body of work by Richard Prince.
Fairs, Events & Announcements
Art Fair
Art Basel Hong Kong 2024
March 27–30, 2024
Hong Kong Convention and Exhibition Centre
www.artbasel.com
Gagosian is participating in Art Basel Hong Kong 2024 with a selection of works by international contemporary artists. The works on view, which embrace a dizzying variety of subjects and approaches, see the participating artists identify fresh ways to disrupt established histories of abstraction and figuration, and instill sculptural and painterly representations of the natural world with complex cultural significance.
Sarah Sze, Turning and Turning, 2024 © Sarah Sze. Photo: Maris Hutchinson
Auction
Iovine and Young Center for High School Education Benefit Auction
Online auction: February 13–27, 2024
Live auction: February 27, 2024
This online benefit auction, hosted by Sotheby’s for the Iovine and Young Center for High School Education, features eleven donated works by contemporary artists including Jennifer Guidi and Ed Ruscha. The Iovine and Young Center is part of the Los Angeles Unified School District, and all proceeds from the sale will directly support its educational programming and contribute to the advancement of its impactful initiatives.
Jennifer Guidi, Into the Expanse of the Sky, 2024 © Jennifer Guidi
Art Fair
ART SG 2024
January 19–21, 2024, booth BC06
Marina Bay Sands Expo and Convention Centre, Singapore
artsg.com
Gagosian is pleased to participate in the second edition of ART SG, with a selection of works by international contemporary artists including Harold Ancart, Georg Baselitz, Ashley Bickerton, Amoako Boafo, Dan Colen, Edmund de Waal, Nan Goldin, Lauren Halsey, Hao Liang, Keith Haring, Damien Hirst, Tetsuya Ishida, Alex Israel, Donald Judd, Y.Z. Kami, Emily Kame Kngwarreye, Rick Lowe, Takashi Murakami, Takashi Murakami & Virgil Abloh, Nam June Paik, Ed Ruscha, Jim Shaw, Alexandria Smith, Spencer Sweeney, Stanley Whitney, Jonas Wood, and Zeng Fanzhi. The works on view, which embrace a wide variety of subjects and approaches, find artists infusing traditional genres such as history painting, portraiture, and landscape with new and surprising ideas that traverse cultural and temporal boundaries.
Gagosian’s booth at ART SG 2024. Artwork, left to right: © ADAGP, Paris, 2024, © Jonas Wood, © Rick Lowe Studio. Photo: Ringo Cheung
Museum Exhibitions
On View
Desire, Knowledge, and Hope (with Smog)
Through April 7, 2024
The Broad, Los Angeles
www.thebroad.org
Desire, Knowledge, and Hope (with Smog) is drawn entirely from the Broad collection and showcases works by Los Angeles–based artists. Titled after a work by John Baldessari, the exhibition includes reflections on Los Angeles as a city in flux and turmoil, and on societal issues that extend far beyond the city. Featuring more than sixty works made from 1969 to 2023, it brings together photorealistic painting, photography, sculpture, and political signage by twenty-one artists across varying generations. Work by Mark Grotjahn, Alex Israel, Ed Ruscha, and Jonas Wood is included.
Ed Ruscha, Honey . . . . I Twisted Through More Damned Traffic to Get Here, 1984, The Broad, Los Angeles © Ed Ruscha
Opening Soon
ED RUSCHA / NOW THEN
April 7–October 6, 2024
Los Angeles County Museum of Art
www.lacma.org
Spanning sixty-five years of Ed Ruscha’s remarkable career and mirroring his own cross-disciplinary approach, this exhibition, which was conceived in collaboration with the artist, features over 250 works produced between 1958 and the present. Including painting, drawing, prints, film, photography, artist’s books, and installation, these are displayed according to a loose chronology. Alongside the artist’s most acclaimed works, the exhibition highlights lesser-known aspects of his practice, offering new perspectives and underlining Ruscha’s role as a keen observer of our rapidly changing world. This exhibition traveled from the Museum of Modern Art, New York.
Ed Ruscha, Standard Station, 1966, Los Angeles County Museum of Art © Ed Ruscha. Photo: © Museum Associates/LACMA
Closed
The Milton and Sheila Fine Collection
November 18, 2023–March 17, 2024
Carnegie Museum of Art, Pittsburgh
carnegieart.org
Milton and Sheila Fine have been longtime advocates and supporters of the arts in their philanthropy throughout the Pittsburgh region. Promised to Carnegie Museum of Art in 2015, their collection of contemporary painting, sculpture, photography, and drawing reflects their interest in American and German art from the 1980s to the 2000s. This exhibition, which is presented as a celebration and remembrance of Milton Fine, who passed away in 2019, foregrounds the importance and impact of the gift. Work by Richard Artschwager, Georg Baselitz, Mark Grotjahn, Donald Judd, Brice Marden, David Reed, Ed Ruscha, Richard Serra, Jeff Wall, and Christopher Wool is included.
Ed Ruscha, Victory, 1987, Carnegie Museum of Art, Pittsburgh © Ed Ruscha
Closed
Paraventi
Folding Screens from the 17th to 21st Centuries
October 26, 2023–February 22, 2024
Fondazione Prada, Milan
www.fondazioneprada.org
This exhibition investigates the histories and semantics of folding screens by tracing trajectories of cross-pollination between the East and the West, processes of hybridization between different art forms and functions, collaborations between designers and artists, and the emergence of new works. Paraventi presents more than seventy folding screens as well as a selection of contemporary projects, commissioned specifically for this show, by more than fifteen international artists. Work by Francis Bacon, Man Ray, Pablo Picasso, Jean Prouvé, Ed Ruscha, Cy Twombly, and Franz West is included.
Franz West, Paravents, 2010, Museum für Moderne Kunst, Frankfurt am Main, Germany © Archiv Franz West, © Estate Franz West. Photo: Wolfgang Günzel