Richard Prince

May 24 - August 27, 2011

Richard Prince -
RICHARD PRINCE
Untitled (Girlfriend), 2008
Ektacolor photograph
49 5/8 x 79 1/2 inches (126 x 201.9 cm)
Opening Reception for the Artist: Tuesday, May 24th from 5-8pm


Do you know what it means to come home at night to a woman that will give you a little love, a little affection, a little tenderness? It means you're in the wrong home, that's what it means. –Richard Prince 

Gagosian Gallery is pleased to present an exhibition of works by Richard Prince, his first solo exhibition in Asia.

Since the late 1970s, Prince has been mining images from mass media, advertising, and entertainment. Working in the tear-sheet department at TIME/LIFE in New York, he took magazine ads for jewelry, furniture, fashion, and cigarettes, and gave them new potency by cropping, removing ad copy from the images, reshooting black and white images on color film, and configuring them in generic groups. With these “rephotographs”, he redefined the artistic act and its related concepts of authorship, ownership, and the aura of the image. Applying his understanding of the complex transactions of representation to the making of art, he has crafted a unique signature filled with echoes of other signatures but that is unquestionably his own. 

Many of the works included in this exhibition explore the role and representation of women in the male imaginary and in American culture, a principal theme in Prince’s oeuvre since the outset of his career and one that is charged with ambiguity and provocation. By locating, appropriating, and manipulating popular depictions of feminine types – from the aloof fashion model and the glamorous celebrity to the fetishistic nurse and the bold biker girlfriend - Prince explores how visual definitions of gender form in popular culture through repetition and reiteration. Gleaned from a variety of highbrow, lowbrow, and subcultural sources, Prince’s women abound with a diversity of stereotyped erotic appeal.

The highly stylized Untitled (Fashion) (1980-82) epitomizes the polished allure of luxury consumer culture and the unattainable woman that it espouses, whereas in Untitled (Three Women with Earrings) (1980) and Untitled (Four Women with Their Backs to the Camera) (1980), models from different fashion sources, stripped of their identifying copy, are grouped in repeating poses like so many mechanical reproductions. Untitled (Girlfriends) (2008), is the antithesis of the glacial perfection of the early fashion works. Here, biker chicks sprawl provocatively across customized motorcycles, amused accomplices in the creation of boyfriend fantasies. In Untitled (Publicity) (2000), collages of soft-porn photographs depicting women in seductive poses and various states of undress reinforce the cliché of the bedroom vamp. The protagonist of Nurse’s Tricks (2009), expressionistically overpainted, has her origins in pulp fiction and vaudeville. Like all of his women, Prince’s nurse is a paradox – both an ironic, and thus deconstructive, appropriation of a dubious cultural icon andthe restitution of a stereotype that still shows signs of life. 

Richard Prince was born in 1949 in the Panama Canal Zone. His work has been the subject of major survey exhibitions, including Whitney Museum of American Art, New York (1992); San Francisco Museum of Modern Art (1993); Museum Boijmans van Beuningen, Rotterdam(1993); Museum für Gegenwartskunst, Basel (2001, traveled to Kunsthalle Zurich and Kunstmuseum Wolfsburg); Serpentine Gallery, London (2008). The retrospective “Richard Prince: Spiritual America” opened at the Solomon R. Guggenheim Museum in 2007 and traveled to The Walker Art Center, Minneapolis in 2008. “Richard Prince: American Prayer,” an exhibition of American literature and ephemera from the artist’s collection, is on view at the Bibliothèque nationale de France, Paris until June 26, 2011.

For all other information please contact the gallery at hongkong@gagosian.com or at +852.2151.0555.